Outbound Marketing Specialist

About Team Lease(https: //group.teamlease.com)
Team Lease Servicesisone of Indiasleadinghumanresourcecompaniesofferingarangeof
solutions to 3500+employersfortheirhiring, productivityandscalechallenges. AFortune Indi a 500
companylistedon the NSE&BSE, Teamleasehashired 17 lacpeopleoverthelast 17 yearsandhas
2 lac+openjobseveryday. One of Indiasfastestgrowingemployers, Teamleasealsooperates
Indiasfirst Vocational University and Indiasfastestgrowing PPPNational Apprenticeship Program.
Thecompanyofferssolutionstolarge, mediumandsmallclientsacross the 3 Esofemployment(1.5
lac+employees), employability(2 lac+students)and Ease-of-doing Business(1000+employers).
About Team Lease Staffing(https: //group.teamlease.com/services/staffing-solutions/)
The Indianstaffingindustryhasgrowntoanextraordinarylevel, especiallyintheareaofbeingathird-
partypayrollserviceprovider. Staffingsolutions in Indiahasshownmuchactivitywiththegrowthof
business&commerceandispoisedtomakeagiantleapinthecomingyears. Thestaffingindustryin
Indiaessentiallyprovidesaplatformforrecognizedemployment, workchoice, reasonable
compensation, annualbeneits, andhealthbenefitsforthetemporaryworkforce.
Abouttherole
Role Title:
Outbound Marketing Specialist
Business:
Staffing
Sales
Sub-Department/Function:
Location:
Bangalore
AVP
Reportingto:
Role:
The Outbound Marketing Specialistwillberesponsibleforplanningandexecutingtargeted
outreachprogramstocreateengagementandgeneratequalifiedopportunitiesfortheenterprise
business. Therolefocuses on Account-Based Marketing(ABM)on Linked In, multi-channel
outreach, andhigh-qualitycommunicationtoengagedecision-makersinpriorityaccounts.
Key Responsibilities:
Conductprospectandaccountresearchtoidentifystakeholders, personaliseoutreach,
andrefinetargetaccountlists(prospectingthesuspects).
Researchontargetcompaniesandbuyerpersonas, monitoringnews, triggers, and
developmentstoperformtimelyoutreach.
Planandexecute ABMcampaignsonemails and Linked Infordefinedtargetaccounts
andbuyerpersonastodrivemeetingsandnurtureinterest.
Runmulti-channeloutreach(email, call, Linked In)todriveeventinvitations, follow-ups,
andengagementforphysicalevents, webinars, podcastsandcampaigns.
Collaboratewithcontent/marketingteamstoadaptcasestudies, decks, andevent
assetsforoutbounduse(emailcopy, Linked Inmessages, callscripts).
Workcloselywithbusinessdevelopmentteamstoalignoutreachmessaging, targeting,
andfollow-upprocesses.
Trackoutreachperformance, maintainaccuraterecordsin the CRM, andrecommend
improvementsbasedondata.
Requiredexperienceandskills:
24 yearsofexperienceinoutboundmarketingordemandgenerationin a B 2 B
environment.
Solidunderstanding of ABM, outboundfunnels, andprospectingbestpractices.
Strongwrittenandverbalcommunicationskills, withtheabilitytowriteconcise,
personalisedoutreachmessages.
Hands-onexperience with Linked In, emailoutreachtools, and CRMplatforms.