Merchandiser

Job Title&Role Summary
Job Title: Field Promoter Alco Bev(On&OTrade)
Role Summary:
The Field Promoterisresponsiblefordrivingbrandvisibility, executingin-store
activations, andgeneratingconsumerpullforcorebrandsatassignedoutlets. Therole
focusesonoutletexecution, shopperconversionandadherencetoalltrademarketing
andcomplianceguidelinesintheterritory.
Key Roles&Responsibilities
1. In-storeactivation&visibility

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Setupandmaintainallin-storevisibilityelementslikestickers, standees, ICC
POSM, glassware, displayunitsetc)asperplanogram and Picture of Success.
Ensurechillers, displayunitsandbrandedxturesareclean, well-stockedand
compliantwithvisibilityguidelinesandpuritystandardsat the POC.
Executevisibilitydrivesandcampaign-specicactivationslike ICCCricket World
Cupvisibilitythemesandlimited-timedisplays.
Captureanduploadbefore/afterphotosofallactivationswithgeo-tagandtime
stampthroughthedesignatedapp.
2. Consumerpromotion&spotselling
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Executeconsumerpromotions(price-os, multi-packoers, combodeals, free
merchandise)asperbriefandpromomechanics.
Activelyengageshoppers, explainbrandpropositionandpromotionbenets,
anddriveconversion to Br and SKUs.
Conductsampling/tasting(wherepermitted), ensuringstrictadherencetolegal
drinkingageandresponsibleconsumptionguidelines.
Trackandreportpromotionperformance(upliftvs.baseline, STCconversions)
outlet-wise.
3. Business-as-usual(BAU)hygiene
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Ensureplanogramadherence: brandfacings, SKUmix, pricecommunication,
andshareofshelfasperstandard.
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Checkandreportchillerpurity(share of Brandvscompetition, OOSissues,
temperaturenorms)andexecutecorrectiveactionswherepossible.

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Monit or OOS/low-stocksituationsandcoordinatewithoutletsta/ABIsales
representativefortimelyreplenishment.
Maintainexisting POSMandassets(chillers, racks, standees)andimmediately
reportdamage, loss, ormisuseasper SOP.
4. Outlet&stakeholderengagement
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Buildstrongworkingrelationshipswithoutletowners, managers, andstato
securepremiumspace, additionalvisibility, andsupportforpromotions.
Briefretailersonrunningpromotions, mechanics, andredemptionrules; address
queriesandfeedback.
Coordinatewithsalesreps/territorymanagersforjointactivities, route
planning, andissueresolution(stock, schemes, visibilityapprovals).
5. Reporting&compliance
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Followthedenedjourneyplanandrouteadherence, completingtherequired
numberofoutletvisitsperday.
Usethecompany/appplatformtosubmitdailyreports: outletvisited, images,
checklists(BAU, ICCvisibility, promo), andvolume/STCdataasrequired.
Adheretoallcompanypoliciesonresponsiblealcoholpromotion, ethical
conduct, groominganduniformstandards, anddataaccuracy(nomisreporting).
Escalateissues on OOS, assetdamage, competitiveactivity, ornon-compliant
outletsthroughthedenedescalationmatrix.
Minimum Qualication&Eligibility Criteria
Education
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Minimum: 10+2/Higher Secondarypassfromarecognizedboard.
Preferred: Graduate(anystream)or Diploma in Sales/Marketing/Hospitalityfor
metro/key-citydeployments.
Experience
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612 monthsofexperienceineldpromotion/merchandising/FMCGor
alco-bevsalespreferred(moderntrade, generaltrade, QSR, orhospitality).
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Fresherswithstrongcommunicationskillsandgoodgroomingcanbe
consideredfortrainee/juniorpromoterrolespredominantlyintier 2 cities.

Age&legalrequirements
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Minimumage: 21 years(orasperlocallegaldrinkingagenormsforbeer
promotioninthestate).
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Mustbelegallyeligibletowork in Indiaandtopromotealcoholicbeveragesas
perstateexciseguidelines.
Skills&competencies
Goodverbalcommunicationinlocallanguage; basic Hindiandsimple English
preferredinmulticityprograms.
Condent, outgoingandconsumer-facingpersonalitywithabilitytoengage
shoppersandinuencepurchase.
Basicnumericabilitytounderstandschemes, calculatequantities, and
reconcilesimplesales/promotionaldata.
Smartphone-friendly; comfortableusingappsforattendance, routing, photos,
andreporting.
Highpersonalgroomingandhygiene; willingtowearbranduniformsandfollow
appearancestandards.
Owning a 2 wheelerwithavaliddrivinglicense
Behaviouralattributes
Disciplineinattendance, routeadherence, andreportingtimelines.
Ownershipmindsettowardsoutletexecutionandbrandassets.
Comfortworkinginafternoon/eveningandweekendshifts, especiallyduring
campaignperiodsandpeakseasons.
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Opennesstotravelwithinassignedterritory(intra-city/nearbytowns)asper
roster.