Email Marketing Specialist
📧 Hiring: Email Marketing Specialist | upGrad | Remote
🏢 Company: upGrad
📍 Location: Remote (Work From Home)
💼 Experience Level: Junior
📂 Category: Media & Marketing
🏭 Industry: Media / EdTech
🔥 Priority: Urgent Hiring
👥 Open Positions: 5
💰 Salary: ₹6.0 – ₹11.0 LPA
📅 Application Deadline: 26 June 2026
About the Role
upGrad is seeking a dynamic Email Marketing Specialist to drive lifecycle marketing campaigns focused on student acquisition, engagement, and retention. If you are passionate about digital marketing, customer journeys, and data-driven campaign optimization, this is an excellent opportunity to grow your career with one of India's leading EdTech companies.
Key Responsibilities
✅ Plan, execute, and optimize email marketing campaigns
✅ Manage lifecycle campaigns for lead nurturing and student acquisition
✅ Analyze campaign performance and improve engagement metrics
✅ Create targeted audience segments and personalized communication strategies
✅ Collaborate with marketing, content, and sales teams to maximize campaign effectiveness
✅ Track KPIs and generate reports using Excel and marketing tools
Required Skills
🔹 Excellent Communication Skills
🔹 Leadership & Team Collaboration
🔹 Microsoft Excel
Why Join upGrad?
✨ Competitive compensation and performance-driven growth opportunities
✨ Remote work flexibility
✨ Comprehensive health and wellness benefits
✨ Work with a leading EdTech brand impacting millions of learners
✨ Fast-paced, innovative, and growth-oriented culture
Apply Link : https://lnkd.in/d_7k5G23
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Interview advice
Going for the Marketing role at upGrad? A few things that help freshers walk in prepared:
- Bring one campaign or content idea you would run for them in week one — showing initiative beats listing tools you have heard of.
- Put numbers on your achievements: "8.5/10 GPA", "cut load time by 40%", "led a team of four" lands far better than "good grades" or "hard-working".
- For a virtual interview, test your internet, camera and mic in advance, sit somewhere quiet and well-lit, and still dress formally — it signals you are serious.
- Prepare two or three thoughtful questions to ask them about the team, the work and growth; "I have no questions" reads as low interest.
- It is fine not to know something — say how you would find the answer. Freshers are hired for how they think, not for knowing everything already.