Community Growth Associate

Community Growth Associate
My Careernet|Community and Growth Team
Bengaluru, Karnataka | Hybrid | Full-Time | Entry Level
Role Overview
Role Title: Community Growth Associate
Department: Community and Growth
Reports To: Community Lead(day-to-day); AVP, Growth(functional)
Location: Bengaluru, Karnataka
Work Mode: Hybrid, Full-Time
Level: Entry Level(Freshersencouragedtoapply)

My Careernetisbuildingacommunityofambitiousprofessionalsacross India, supportingthemthroughthefullarcofearlytomid-careergrowth. Thisrolesitsattheintersectionofcommunitymanagement, programmeoperations, contentcreation, andpartnershipdevelopment.

The Community Growth Associatewillownactive, high-visibilityworkstreams from Day 1 andwillworkcloselywith the Community Leadtogrow, engage, andretainourmemberbaseacrossdigitalandon-groundchannels.

Thisisnotapassivecoordinationrole. Wearelookingforsomeonewhotakesinitiative, communicatesclearly, andiscomfortablebeingavisible, activefaceofourcommunityprogrammes.

Key Responsibilities
Community Channel Management

• Owntheday-to-daymanagement of My Careernet's Discord and Telegramcommunities, includingcontentscheduling, memberengagement, andmoderation.

• Planandexecuteweeklyandmonthlyengagementactivitiessuchasdiscussionprompts, AMAs, polls, andthemedsessions.

• Trackchannelhealthmetrics(activemembers, retention, engagementrate)andshareregularreportswith the Community Lead.

• Onboardnewmembersandensureaconsistent, welcomingexperienceacrossplatforms.

• Experimentwithnewengagementformatsandbringrecommendationsgroundedinwhatthedataisshowing.

Campus Ambassad or Programme and Br and Ambassad or Programme

• End-to-endmanagementof the Campus Ambassad or Programme, includingrecruitment, onboarding, taskassignment, communication, andperformancetracking.

• Serveastheprimarypointofcontactforallcampusandbrandambassadors, maintainingconsistentcommunicationandmotivationacrosscohorts.

• Designandexecuteambassadorcampaignstiedtocommunitygrowthgoalssuchassign-ups, referrals, andeventattendance.

• Manageambassadorcohortsacrossdifferentcollegesandgeographies, ensuringqualityandconsistencyofoutput.

• Maintainupdatedrecordsofambassadorperformanceandreportoncohort-leveloutcomes.

Referral Programme Management

• Build, manage, andoptimisereferralprogrammesacross B 2 Candcampaign-specificcontexts.

• Workwithinternalstakeholderstodefinereferralincentivestructuresandtrackconversionoutcomes.

• Monitorprogrammeperformanceagainsttargetsandidentifydrop-offpointsinthereferralfunnel.

• Coordinatewithgrowthandtechteamstoensuretrackingandattributionaresetupcorrectly.

Strategic Partnerships Support

• Support the Community Leadinprospectingandoutreachtopotentialpartnersincludingcolleges, studentorganisations, ed-techplatforms, andcomplementarybrands.

• Draftpartnershipoutreachcommunicationsandfollowuponactiveconversations.

• Coordinatedeliverablesforactivepartnershipagreements, ensuringtimelinesandcommitmentsaremet.

• Researchnewpartnershipopportunitiesandmaintainanup-to-dateprospecttracker.

Content Creation

• Writeshort-formcontentforcommunitychannels, socialmedia, andambassadorcommunicationsincludingposts, announcements, engagementprompts, andnewsletters.

• Writelong-formcontentwhererequired, includingprogrammeguides, eventrecaps, andpartnershipbriefs.

• Adapt the My Careernetbrandvoiceacrossdifferentformatsandaudiences, fromstudentcommunitiestoearly-careerprofessionals.

• Collaboratewiththedesignteamtobriefandreviewvisualassetsforcampaigns.

Event and Programme Coordination

• Supporttheplanningandexecutionofcommunityeventsincludingwebinars, AMAs, roundtables, andcampusactivations.

• Hostorco-hostvirtualandin-personcommunitysessions, representing My Careernetasaspeakerorfacilitatorwhererequired.

• Manageeventlogisticsincludinginvitations, reminders, attendancetracking, andpost-eventfollow-up.

• Coordinatewithexternalspeakers, guests, orpartnersforeventdelivery.

Wh at We Are Looking For
Educational Background

• Agraduatedegree in Marketing, Mass Communication, Medi a Studies, Business, Psychology, Sociology, orarelatedfield.

• Freshersareencouragedtoapply. Weevaluateondemonstratedinterestandcapability, notyearsofexperience.

Core Competencies

• Writtencommunication: Youwriteclearlyandcompellingly, andyourcopyadaptstotheaudience. Wewillaskforwritingsamples.

• Communitythinking: Youunderstandthatacommunityisbuiltontrustandconsistency, notcontentvolume. Youhavebuilt, managed, orbeenanactivememberofacommunity, onlineoroffline.

• Ownershipmindset: Youidentifygaps, flagproblemsearly, andproposesolutionswithoutwaitingtobedirected.

• Organisedanddetail-oriented: Youcanmanagemultipleongoingworkstreams, tracktasks, andmeetdeadlinesconsistently.

• Dataliteracy: Youarecomfortableworkingwithspreadsheets, trackingnumbers, andreadingbasicperformancemetrics. Youdonotneedtobeananalyst, butyouneedtobehonestwhensomethingisnotworking.

• Socialmediafluency: Youareanactive, informeduserofplatformslike Instagram, Linked In, Discord, and Telegram, andyouunderstandhowcontentperformsdifferentlyacrosseach.

• AItoolproficiency: Youactivelyuse AItoolsinyourday-to-daywork, whetherforresearch, drafting, planning, orproblem-solving. Youarecomfortableexperimentingwithnewtoolsandknowhowtogetresultsoutofthem, notjustusethempassively.

Good to Have

• Priorexperienceasacampusambassadororbrandambassadorforanyorganisationorbrand.

• Experiencehosting, moderating, orpresentingatevents, webinars, orcommunitysessions.

• Familiaritywithcommunitytoolssuc has Discordservermanagement, Telegram, orengagementanalyticsdashboards.

• Experiencewithperformancemarketingconceptssuchasreferralfunnels, affiliatetracking, orcost-per-leadmodels.

• Priorinternshiporprojectexperienceinmarketing, communications, orcommunityroles.

• Anetworkwithincollegecommunities, studentclubs, orearly-careerprofessionalcircles.

Wh at You Can Expect

• End-to-endownershipo