Channel Specialist – Direct Marketing

🚀 We're Hiring: Channel Specialist – Direct Marketing
📍 Locations: Gurugram / Pune
📅 Virtual Drive: June 9th
Are you passionate about direct marketing operations and campaign execution? We are looking for a Channel Specialist – Direct Marketing to support the delivery of personalized 1:1 communications across Email, SMS, and Direct Mail channels.

Key Responsibilities:
✅ Execute and manage direct marketing campaigns across multiple channels
✅ Build, QA, and optimize customer journeys and campaign workflows
✅ Ensure compliance with HIPAA, TCPA, CAN-SPAM, ADA, and internal governance standards
✅ Monitor campaign performance and support A/B testing initiatives
✅ Maintain audience hygiene, consent management, and audit-ready documentation
✅ Leverage AI-enabled tools for content drafting, optimization, and workflow efficiency

Required Experience:
✔ Hands-on experience in Email, SMS, and Direct Mail campaign operations
✔ Experience working in regulated environments (Healthcare experience is a plus)
✔ Familiarity with marketing automation/journey tools, QA processes, and analytics dashboards
✔ Strong project management and stakeholder collaboration skills
✔ Comfortable working with AI-assisted marketing workflows
✔ Bachelor’s degree in Marketing, Communications, or a related field
📩 Interested candidates can share their updated resume to: [contact shared on WhatsApp]

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Amrita (Amy) Karkera Seliyan M Tamil Selvi J